How will CCPA compliance impact businesses?

The CCPA, effective January 1, 2020, will have a significant impact on corporate privacy initiatives across all sectors of the technology, media and entertainment, and telecommunications (TMT) industries. TMT companies that may still be in the process of compliance deployment for the European Union’s (EU) GDPR have some advantages addressing the new requirements, but brands that are primarily focused on the United States and markets in the Americas largely avoided GDPR’s scope. Regardless, the rising tide of privacy concerns among consumers and legislatures globally is driving data privacy mobilization across TMT.

Considered one of the strictest privacy laws in the United States, CCPA provides California residents with the ability to control how businesses process their personal information. Businesses will now have to honor requests from California residents to access, delete, and opt out of sharing or selling their information. Additionally, businesses will have to consider a number of CCPA-specific requirements when updating their privacy programs, such as the CCPA’s prescriptive opt-out measures, and the need to stop selling consumer data upon an individual’s request.